Speakers for Schools is an organisation that helps young people access the top opportunities through inspiring school talks and eye-opening onsite and virtual work experience. All completely free of charge.
I worked closely with the client to create a new brand identity that reflected their audience, ambition and values. The identity needed to shift between two sub sections of their business; Inspiration and Experience.
The idea I pitched saw the lozenge within the logomark morph from a lightbulb, to represent inspiration and then into an x, to represent experience.
The brand guidelines I developed then set the tone for design and content across print, web, social and beyond, featuring a vibrant colour palette and fluid branding approach.