I'm a fun-loving, enthusiastic and very driven graphic designer from South West London.
I have a passion for logo & branding design, advertising and also UX & UI design. That being said, I enjoy and relish all forms of design. Throughout my career I have worked on a wide variety of projects and briefs spanning a large range of design disciplines. I thoroughly enjoy the process of generating as many good, strong ideas as possible and then developing them further until they are ready for final delivery. I always aim for my work to be thought provoking, inventive, original and fun. I love learning new skills and techniques; I thrive on knowledge and feel that anything I can learn to aid me in my career is vital to me.
During my time as designer at Barclaycard I was involved in the design, production and delivery of Barclaycard’s Quarter 1 advertising materials. As a part of this project I had a hand in the post-conceptual design, retouching and artwork preparation of these advertisements.
A full scale design project, working with Nucco Brain to develop a new brand for Technogym's social fitness service; SkillAthletic. This involved concepts for app UI, website design, social advertising and also catalog design. Using the already created logo we were able to develop an icon set for the SkillAthletic P.A.S.S. (Power, Agility, Speed, Stamina) levelling system.
I was appointed the task to redesign Barclaycard’s activation and engagement emails whilst bringing them inline with brand guidelines. I opted to strip back and simplify the design, presenting users with important information clearly and concisely. Call to actions were also made more prominent and moved into primary focus areas. This led to increased open & response rates and roll out across further business units.
ECA is a program in which budding scientists are given guidance on how to sell and market their medical discoveries to eventually turn them into products. I was asked to develop a logo and a series of promotional materials. The idea for the posters is to tell students to look beyond the lab by tweaking the famous saying "think outside the box" using equipment found in laboratories.
Brand Brewery organised a ‘Stoop Takeover’ and branded the home of Harlequins in red and yellow for DHL. Specific stadium and perimeter branding was designed and clapperboards were handed out. Fans were able to take their turn on the DHL Inflatable Passing Cage. I aided in the design of printed materials from large format prints to brochures & leaflets.
During my time at Barclaycard I became involved in the design of regular customer communications that were included with direct mail pieces. This required me to design brand new, custom print pieces, as well as work to set design templates. This would often include an email that used the same imagery and styling as the print work.
Working in collaboration with other creatives, we were tasked with creating a multi-level print campaign to promote awareness of potentinally fatal conditions that may also cause to erectile dysfunction. Working within the AfME regions, we were informed of the cultural sensitivities surrounding these subjects and made sure they were taken into consideration throughout the design process.
To highlight the commitment of Celgene to psoriasis & psoriatic disease, and their status as pioneers of change, we developed a franchise to represent their Inflammation & Immunology brand. This included producing meeting materials based on the concept theme that we had developed, including the programme, banner stands, posters and presentation templates for use at several meetings throughout 2012.
The REACH study conducted by AstraZeneca highlighted the scale and magnitude of problems associated with community acquired pneumonia and complicated skin and soft tissue infections across Europe. Working with an artworker, I was tasked with devolping a brand style and identity that would be used across collateral materials including posters, information leaflets, booklets, video, a microsite and online inforgraphics.
Quik was a side project of Predictabl. We wanted a more rapid version of Predictabl that content providers could embed into their websites, blogs and apps. We decided upon a card swiping system in which users would swipe to the side of the team they thought was going to win. There was also scope for users to sign in with Facebook and check their results and stats against their friends'.
I was asked to come up with ideas for a new identity for The Fresh Coffee Company. They not only wanted the identity to mimic the style of type that was used on the coffee machines that they sold but also the style of chrome type styles of Lambretta, Vespa and other such chrome name badges found on retro cars and motorcycles.
De Vere Venues enjoy having fun, quirky and eye-catching tissue boxes in their venues. I was asked to come up with three options for tissue boxes that would be issued to venues during the winter season. I answered the brief by turning the box into an ice cube, a chimney stack (where tissues were taken from the flume) and also a yeti (whose nostril became the tissue hole).
Adobe Muse, Atom, Blender 3D, Confluence, Microsoft Office, Sublime Text, Traffic, Trello
March 2017 - Present
Designer working on development of strategy and creative for the Barclaycard brand. As an agency working in their premises we had a close relationship with our clients. This enabled me to work collaboratively with an array of different business units within the company.
November 2014 - March 2017
Lead designer for tech start-up, building a fan engagement apps for some of the biggest sports brands in the world such as Chelsea FC and Real Madrid. During my time here I took ownership of the design of the user interface and user experience design.
July 2013 - August 2014
Middleweight Designer working both independently and collaboratively in a team of two creatives devloping designs for print and digital executions. Further developed time management and organisation skills due to working in such a small team.
September 2006 - June 2010
I furthered my education of design at The University for Creative Arts, Epsom. Under the watchful eyes of many fantastic tutors I eventually graduated with a 2.1 BA Hons Degree in Graphic Design.
September 2004 - June 2006
Kingston college is where I honed my design skillset whilst studying for my National Diploma in Graphic Design which I acheived at distinction level.
September 1999 - July 2003
I first discovered Graphic Design when I selected "Design: Graphic Products" at GCSE level. It very quickly became my new favourite subject above Art.