Sustainable Markets Initiative

The Sustainable Markets Initiative aims to lead and accelerate the world's transition to a sustainable future by putting Nature, People and Planet at the heart of global value creation.

I designed the identity for SMI by offering a modern take on the Prince of Wales' feathers motif and combing it with the colours of the UN Sustainable Development Goals; with which the initiative was associated.

The Sustainable Markets Initiative was launched by His Royal Highness at The World Economic Forum 2020 Annual Meeting in Davos.

Client: Clarence House
Date: 2020
Previous Work Next Work