In 2020, I designed a new international identity for The Rocky Mountain Institute, transforming it into RMI - evolving it into a clean, refined and modern identity that retains the heritage of the brand.

The Rocky Mountain Institute was entering a new organizational chapter at a moment when its work was more critical than ever. To accelerate progress, RMI had ambitions to significantly increase donor revenue and brand awareness in the next 1-3 years. The existing brand was over 30 years old. It captured the organization’s unique heritage but said little about its future trajectory. Our task was to review the power of the current brand, both nationally and internationally, assess which aspects were no longer fit for purpose and be ready to change, modify or retain.

Ultimately, I delivered an updated brand narrative and visual identity to inspire global collaboration and action to rapidly achieve significant shifts in the climate crisis by 2030.

The logo mark combines the letters R, M and I within mountain shapes representing those at Basalt, Colorado (RMI HQ), and these are coloured using RMI’s heritage blue and a complementary energetic teal.

Accompanying this new brand were a comprehensive set of brand guidelines, containing guidance on everything from logo usage & typography, to editorial and social media branding.

Client: Rocky Mountain Institute
Date: 2020
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