1 World Medical

Dr Anu Patel and Mr Sanjay Purkayastha set up One World Medical to provide trustworthy, quality PPE supply via its worldwide direct-to-manufacturing network, ensuring best-in-class protection, with rapid delivery to frontline organisations everywhere.

I created the brand identity by hiding a medical cross icon within the negative space of a minimalist globe shape.

Museo typeface was selected for the logotype and a bold colour palette inspired by the standard colours of medical staff uniforms completes the identity.

The identity was then adapted for delivery packaging, vehicles, collection points, products, and website.

Client: One World Medical
Date: 2020